The Google Ads agency
that shows its work.
Most agencies sell you screenshots. We run your account against the same public benchmarks you can check, then beat them with structure - not luck.
Google Ads & Microsoft Advertising Certified strategists, managing real spend daily.
$5.42
all-industry avg CPC
8.18%
avg conversion rate
+27%
PMax conv. uplift
23
industries benchmarked
We start every account with the real numbers
Live Google Ads benchmarks across 23 industries. This is the data we hold your account against, and the reason our reviews never rely on a flattering screenshot.
| Industry | Avg CTR | Avg CPC | Conv. rate | Cost / lead |
|---|---|---|---|---|
| Attorneys & Legal | 5.07% | $9.87 | 5.55% | $131.41 |
| Dentists & Dental | 5.66% | $8.00 | 10.40% | $72.97 |
| Home & Home Improvement | 6.47% | $6.55 | 8.05% | $98.92 |
| Finance & Insurance | 6.18% | $5.87 | 4.05% | $93.69 |
| Health & Fitness | 5.31% | $4.17 | 6.94% | $67.36 |
| Retail & Ecommerce | 6.61% | $1.63 | 3.26% | $45.20 |
| All industries (avg) | 6.64% | $5.42 | 8.18% | $66.69 |
Source: WordStream / LocaliQ - Google Ads Benchmarks 2026 (13,474 US campaigns, 23 industries)
$5.42
all-industry avg CPC
2026, 13,474 campaigns
8.18%
all-industry conv. rate
up from 6.96% in 2024
+27%
PMax conversion uplift
Google's own reported figure
$1.63-$9.87
CPC range by industry
Retail to Legal
Three jobs, done properly
No bloated retainer of busywork. Paid search, the channel controls that make it efficient, and the tracking that proves it worked.
Search · Shopping · Demand Gen
Google Ads Management
Search, Shopping and Demand Gen run end to end, with a negative-keyword layer and weekly optimization against your CPA target - not a set-and-forget retainer.
Explore the servicePMax · Shopping · Feeds
Performance Max & Shopping
Asset groups, feed health and brand-exclusion controls that keep Performance Max spending where it should, with the channel split made visible.
Explore the serviceGA4 · Consent Mode v2
Tracking & GA4 Conversions
Server-side tagging, GA4 and Consent Mode v2 so your conversion data survives the privacy changes - because bidding is only as good as the signal it learns from.
Explore the serviceOur method is a checklist, not a black box
Every audit and every account runs through the same five levers. You get the score, the findings, and the order we would fix them in - whether or not you hire us.
See your five-lever scoreAccount structure
Campaign and ad-group architecture, match-type mix, and Search vs PMax split - the foundation every other lever pulls against.
Wasted spend
A search-query report and negative-keyword audit, finding where broad match quietly leaks budget every week.
Bidding & targets
Smart Bidding strategy and whether your tCPA or tROAS target actually fits the margin you need to hit.
Creative & assets
Responsive Search Ad strength, asset coverage, sitelinks, and the Quality Score signals that cut your CPC.
Tracking integrity
GA4, conversion setup and Consent Mode v2 - does the data your bidding relies on still hold up after consent?
Benchmarks change by industry. So does the playbook.
A 6.64% CTR is great in one vertical and poor in another. We tune to your industry's real numbers, not a blended average.
Retail & Ecommerce
Shopping and PMax tuned to a real ROAS target, not the 4:1 myth.
Legal & professional
The most expensive clicks in search - every form fill has to count.
Home services
High-intent, local, and call-led. Negatives decide whether it is profitable.
Healthcare & dental
Local intent with strong conversion potential when tracking is clean.
Finance & insurance
Low conversion rates make landing pages and lead quality the lever.
B2B & SaaS
Long cycles and lead quality over raw volume - offline-conversion import.
What that looks like on our accounts
accounts under management
184
median CPA after 90 days
-41%
average blended ROAS
3.4:1
annual ad spend optimized
$27.6M
What clients say once they see the score
“They sent us the five-lever score before we'd signed anything. Two of the levers were costing us a fortune in wasted spend - we hadn't seen it.”
Priya Sundaram · Head of Growth, Northwind Home
“Our CPA dropped 38% in the first quarter and, more importantly, I finally understand why. No black box, just the report and the order to fix things in.”
Daniel Brooks · Marketing Director, Cedarline Legal
“The tracking rebuild alone changed our numbers. Consent Mode was quietly eating a third of our conversions and Smart Bidding was learning from bad data.”
Mara Whitfield · Founder, Tidewell Fitness
The questions every prospect asks
How much does PPC management cost?
Agencies price three ways: a percentage of ad spend (10-20%, with 15% most common), a flat monthly retainer ($1,500-$10,000 for most SMBs), or a hybrid base plus a smaller percentage. RevoraLabs scopes the model to your spend and goals on the audit call, so you see the fee before any commitment.
What is a good ROAS for Google Ads?
It depends entirely on margin. Ecommerce ROAS averaged around 2.87:1 in 2025, and a healthy break-even is often nearer 3-4:1 once you account for cost of goods - so the '4:1 ROAS' rule of thumb can be either too low or impossibly high for your business. We set the target against your real margin, not a blanket number.
Should I hire a PPC agency or run it in-house?
In-house wins on product knowledge and speed; an agency wins on cross-account pattern recognition and the time to maintain negatives, feeds and tracking properly. The honest answer is volume: below a certain spend, a specialist agency is cheaper than a full-time hire and pulls more levers.
What counts as a good conversion rate?
The all-industry Google Ads average is around 8.18%, but it ranges from roughly 4% in finance to over 10% in dental. A 6.64% CTR is excellent in one vertical and poor in another, which is exactly why we benchmark your account against your industry, not a blended average.
What do I actually get from the free audit?
Your account run through the same five-lever teardown we use internally: a score on each lever, the specific findings, and the order we would fix them in - in plain language, whether or not you hire us. No slide deck, no obligation.
Still deciding? Read the research
Get a free PPC audit, scored on five levers
No slide deck. You get your account run through the same teardown we use internally - the score, the findings, and the fix order, in plain language.